Overview
A/B testing, or split testing, is a fundamental method in digital marketing for validating website changes. It involves comparing two versions of a webpage to see which performs better with a target audience. Traditionally, implementing A/B tests required substantial technical skills, often necessitating collaboration between marketers and developers - leading to longer implementation times and reduced agility of marketing teams.Statsig’s visual editor
Statsig’s Visual Editor simplifies this process, enabling marketers to independently execute A/B tests with limited technical dependency. It provides an intuitive, point-and-shoot interface, making it easy to set up and manage A/B tests on your website. You can experiment on styling, text content, calls to action, and even inject scripts that change page behavior. This rapid testing and feedback process is crucial for fine-tuning your website and ensuring it’s optimized for user preferences and behavior patterns. Combined with Statsig’s industry-leading stats engine, Sidecar is a powerful tool in a marketer’s toolkit.This guide assumes you have an existing Statsig account. Please go here to create a new free account if you don’t already have one: https://statsig.com/signup