Entity Properties

Entity properties

Entity Properties are categorical details about an entity (for example, a user) in an experiment. You can use Entity Properties across all experiments to filter or group experiment results in the Explore section. Create Entity Properties at Experiments > Entity Properties.

You can provide additional detail about an entity that doesn't typically change (for example, a user's home country), or a property that may change as part of an experiment (for example, Subscriber Status: True/False). For properties that may change, provide a timestamp field to identify the most recent value before the user's exposure. Providing a timestamp field prevents imbalanced groups and biased results when an experimental treatment affects the property, for example if the treatment increases the subscription rate.