Entity Properties

Entity properties

Entity Properties are categorical details about an entity (for example, a user) in an experiment. You can use Entity Properties across all experiments to filter or group experiment results in the Explore section. Create Entity Properties at Experiments > Entity Properties.

You can provide additional detail about an entity that doesn't typically change (for example, a user's home country), or a property that may change as part of an experiment (for example, Subscriber Status: True/False). For properties that may change, provide a timestamp field to identify the most recent value before the user's exposure. This prevents imbalanced groups and biased results when an experimental treatment affects the property, for example if the treatment increases the subscription rate.