# Funnel Metrics

Funnel metrics track how many users convert through a multi-step process, from a starting event to an end event. You can create a custom **funnel metric** from either the **Custom Metrics** creation wizard in the **Metrics Catalog** or through the **Charts** tab.

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![Funnel metric creation interface](https://docs.statsig.com/images/metrics/create-user-funnels/172472515-c94b264c-85a6-4b78-bf12-769585e4880d.png)
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## Components of Funnel Metrics

Funnel metrics have the following components:

1. **Lineage**: Surfaces the events used to generate the funnel
2. **Metric Value**: Metric value represents the overall funnel conversion rate, or the percentage of users who complete a funnel (trigger the end event) relative to all users who start the funnel (trigger the starting event).
3. **Roll-up Window**: Statsig calculates funnel metrics daily.
4. **Conversion Rate between Stages**: This set of metrics track the percentage of users who triggered an event N relative to all users that triggered event N-1 in the funnel.

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![Funnel components diagram](https://docs.statsig.com/images/metrics/create-user-funnels/172446711-5511e394-b353-4d38-97f1-1b681b67042b.png)
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After Statsig creates and populates funnels, you can view your funnel metric like any other metric in Pulse. You can also expand the funnel metric to view Pulse performance at each step in the funnel.

## User-based Funnel Metrics

When counting distinct events, funnel metrics sum the number of events per day over the analysis period. When counting distinct users, funnel metrics sum the number of distinct users per day over the analysis period.

For example, if a funnel consists of events A, B, and C in that order, user-based funnel metrics count the number of distinct users who triggered events A, B, and C on a given day. If you're tracking funnel conversion over multiple days, the daily granularity of funnel metrics may not suit your analysis.

## Example

In the example below, the **Square** variant shows a lift in the **overall funnel conversion rate**. When you expand the metrics to examine the entire funnel, two key insights appear:

* Both the **Square** and **Circle** variants show a lift in top-of-funnel DAU (*Land Page View Start DAU*). However, only the **Square** variant shows statistically significant increase in end-of-funnel DAU (*Purchase Event End DAU*).
* The overall funnel conversion rate improvement for **Square** is primarily due to the higher conversion from *Checkout Event* to *Purchase Event* stages in the funnel.

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![Funnel experiment results showing Square variant performance](https://docs.statsig.com/images/metrics/create-user-funnels/148440643-8e8a24bd-934d-4100-a15a-abcbcc4bb11c.png)
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